This bold Samsung ad depicts Apple fans as trend-obsessed followers who seem completely unaware of the fact better cellular technology/capabilities have already been released. The mock Apple fans spend most of the commercial raving about ridiculous tech spec projections and expressing admiration for rather mundane/ unnecessary features.
Samsung is obviously trying to make a point with this ad, but I’m not sure if blatantly making fun of Apple’s rabid fan base is the best approach. They are still seething after losing the massive lawsuit to Apple, so this commercial definitely serves as a conduit for the company to display their contempt.
Personally, I think it’s a brilliant piece of advertising, mainly because it touches on the very real fact that there are plenty of non-Apple phones on the market that deliver outstanding service, streamlined interfaces, virtually limitless sharing options, and high-resolution screens. This is succinctly summed up by the ad’s caption “The Next Big Thing Is Already Here.”
Personally, I do love my iPhone, but I’ll be the first to admit there are plenty of other equally as solid phones residing outside the Apple Store’s shiny white exterior.
- Samsung Seeks Copy of Apple’s HTC Settlement Over Patents (bloomberg.com)
- Chief system architect leaves Samsung for Apple (slashgear.com)